Social Media is obviously growing into a marketing necessity, and organizations of all sizes should take notice. In fact, a few nights ago I was watching the Denver Nuggets play the New Orleans Hornets in the first round of the playoffs and during a commercial break I got up to grab a drink and heard an NBA commercial advertising to follow the NBA on twitter. This new form of advertising social media is obviously on the rise and there are many reasons that Linkedin, Facebook and Twitter can be effective in companies of all sizes. I recently heard an analogy that I thought was a clear way to explain these forms of social media. Linkedin is the business meeting, Facebook is the water cooler conversation, and Twitter is the trade show. So with that in mind, how can you implement social media in your organization?